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There are miles and miles of beaches in Italy but most of them are Private, connected to the hotels, bars and restaurants. Their prices vary, but generally you are looking at €20-25 per day for the use of their already erected parasol and loungers (2). The bonus about these private beaches is that you have the use of their WC’s and showers and there is somewhere to have a cold drink or a snack.

However, if you look carefully you WILL find the public (free) beaches. We have done a little recky between Viareggio and Marina di Massa a 35 minute drive between (slowly)


There is a pier which is very pleasant to walk along and at the end there is a bar where you can sit and watch the boats go by. At this end of Viareggio is the public beach. There are many ice cream parlours, cafes and shops and parking is in the blue boxes and where you will find paying machines.

Lido di Camiore

Is the next section of beach. There is a public beach here but it is very small and can be crowded. Lido di Camiore is a good place to walk around the many shops. Parking can be more difficult and further to walk to the beach.


Next section of beaches. We found the public beach opposite the large hotel sign JOSEPH. Large car park opposite the public beach and charging €5 for 6 hours. A further landmark to the entrance is a bus shelter. At Fiumetto – 2 km further on, there is a PRIVATE beach close to the outlet of the river. Children seem to enjoy this spot.

Forte di Marmi

Next stop. This is the ‘posh’ end. Not many kiss me quick hats here! There is a public beach, it is at the north end of Forte di Marmi signed (Montignoso). Where you see this sign, this is where you need to park for the public beach. There seems to be more space at this beach than the others. There is a long stretch of dunes and roadside parking charging 80c/hr.